THE ROLE OF MEDIA IN INFLUENCING CULTURE AND SOCIETY

The impact of social media on society is   immeasurable.   The   mass media has influenced cultural change in our society and defined the roles of men and women. This   is   influencing communication between cultures and borders.  The influence of culture on individual behavior has attracted the attention of researchers around the world. In today's world, everyone consumes mass media in some   way.  Mass media are used to entertain   people, disseminate information, enable people to discuss their views, and help governments and others understand the public interest. Mass media have been shown to have subtle and profound effects on individual behavior. The   mass media also shape culture by influencing individuals.