KOREYA RESPUBLIKASIDA TURIZM XIZMATLAR BOZORI SEGMENTATSIYASI

Asqarova Dilobar; Axunova Gulchehra

Authors

Asqarova Dilobar Toshkent davlat sharqshunoslik universiteti magistranti Author
Axunova Gulchehra Toshkent davlat sharqshunoslik universiteti professori, i.f.d Author

Keywords:

Koreya Respublikasi, turizm xizmatlar bozori, segmentatsiya, savdo, sayyoh, koreys to‘lqini(hallyu), k-pop, geografik segmentlash,demografiya, marketing, tendensiya, strategiya.

Abstract

Ushbu maqola Koreya Respublikasidagi turizm xizmatlari bozorining segmentatsiyasiga bag‘ishlangan. Unda turizm bozorini segmentatsiya qilishning asosiy mezonlari, masalan, geografik, demografik, psixografik va xulq-atvoriy yondashuvlar tahlil qilinadi. Shuningdek, Koreyada madaniy, tibbiy, tabiat, savdo va K-pop turizmi kabi asosiy segmentlar chuqur o‘rganiladi. Koreya turizm sohasining muvaffaqiyatli segmentatsiya natijalari bozor ishtirokchilariga samarali marketing strategiyalarini ishlab chiqishga imkon berayotgani ko‘rsatib berilgan. Ushbu tajriba O‘zbekiston turizm bozorini rivojlantirishda amaliy ahamiyatga ega bo‘lishi mumkin. Maqolada Koreya tajribasini O‘zbekiston sharoitida qo‘llash bo‘yicha tavsiyalar ham keltirilgan.

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