PRAGMATIC ASPECT OF TOURIST ADVERTISING IN THE ERA OF DIGITALIZATION
Keywords:
pragmatics, advertising, English language, communication, tourism, impact, comparative aspectAbstract
The pragmatic specifics of tourism advertising in English in the era of digitalization are considered. Advertising communication in the field of tourism acquires a pronounced emotional character, which is closely related to extra linguistic factors. Taking into account the fact that, as a scientific category, pragmatics is considered a multicomponent formation in its structure, the article determines the linguistic status of advertising; characterizes tourism advertising in the era of digitalization from the point of view of its functional and communicative features in a comparative aspect; describes pragmatically oriented linguistic units inherent in tourism advertising.
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