IMPACT OF RETAIL BANKING SERVICES ON THE EFFICIENCY OF COMMERCIAL BANKS
Keywords:
commercial bank, client, customer-oriented approach, customer relationship management (CRM), CRM concept, strategy, segmentation, positioning, corporate culture, CRM system, competencies, strategic mapAbstract
This article examines the development of retail services in the banking system of Uzbekistan, its theoretical and practical aspects, as well as scientific suggestions and recommendations for the development of retail banking services.
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