THE ROLE OF WOMEN AND GIRLS IN THE ERA OF DIGITALIZATION OF THE ECONOMY: PROBLEMS AND OPPORTUNITIES

Abstract

The importance of data and discussions concerning women's roles in the digital realm is growing within gender and digital economy studies. This paper delves into the intricate relationship of women's roles in the digital economy over the past two decades. The analysis was based on a review of literature from scientific research and official documents from international bodies. Available sources indicate notable progress in recent years, yet persistent challenges remain. Various samples were created, and trends over time were evaluated through quantitative analysis. The overall findings suggest that women's roles in the digital economy are becoming more significant and evident. The study's results support global expectations that advocate for women's roles in the digital economy (glass ceilings), where women occupy key positions (women on boards) and are involved in decision-making (glass cliffs). The regression econometric model demonstrates that women’s increasing significance in the digital economy is apparent through their extensive use of Internet networks (business, social), advanced digital skills, and presence as ICT experts. The paper concludes with several recommendations for the contemporary framework of the digital economy.