THE IMPACT OF GLOBALIZATION ON CULTURAL CODES

Authors

  • Gulnoza Narziyeva Uzbek State University of World Languages, PhD researcher

Keywords:

cultural code, media, globalization, cultural impact, media analysis, national media

Abstract

This article examines the concept of cultural code in the context of modern media. The author analyzes how media form and transmit cultural codes, influencing the perception and behavior of the audience. The focus is on the interaction of media with various cultural and social groups, as well as their role in shaping public opinion.

References

Hall, S. (1997). Representation: Cultural Representations and Signifying Practices. London: Sage.

Bourdieu, P. (1984). Distinction: A Social Critique of the Judgement of Taste. Cambridge: Harvard University Press.

Castells, M. (2009). Communication Power. Oxford: Oxford University Press.

McQuail, D. (2010). McQuail’s Mass Communication Theory. London: Sage.

Couldry, N. (2012). Media, Society, World: Social Theory and Digital Media Practice. Polity.

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Published

2024-06-20

How to Cite

Gulnoza Narziyeva. (2024). THE IMPACT OF GLOBALIZATION ON CULTURAL CODES . Journal of Academic Research and Trends in Educational Sciences, 317–319. Retrieved from http://ijournal.uz/index.php/jartes/article/view/1352

Issue

2024: "Mediamakonda til, tahrir va tarjima muammolari" Respublika ilmiy-amaliy konferensiyasi

Section

Articles

License

Copyright (c) 2024 Gulnoza Narziyeva

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