MENTAL CHARACTERISTICS OF EXPRESSIONS IN ADVERTISING TEXTS BASED ON THE EXAMPLES OF ENGLISH AND UZBEK LANGUAGES
Keywords:
advertising, culture, language, linguistic features, comparative analysisAbstract
This article is devoted to explore the mental characteristics of expressions in advertising texts, particularly emphasizing on the comparative analysis of English and Uzbek languages. Culture and language serve as a key role in shaping the strategies of advertising, with linguistic devices and emotional appeals playing a significant role to lure consumers’ attention. Having conducted the research, the following findings were revealed: (1) the role of cultural values; (2) linguistic structures; (3) cognitive processes in shaping the reception and interpretation of advertising messages.
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