IMPACT OF RETAIL BANKING SERVICES ON THE EFFICIENCY OF COMMERCIAL BANKS (BASED ON FOREIGN EXPERIENCE)
Keywords:
Retail banking business, Banking services, Deposit, CreditAbstract
Retail banking services, which are part of the market for banking services for the population, are influenced by numerous constantly changing factors. This article examines the factors affecting the development of modern retail business in a commercial bank using the example of PJSC "MOSCOW CREDIT BANK." These factors have an uneven impact on the various segments of the retail banking services market, leading to uneven development of these segments. The most developed are the markets for deposit services and consumer lending, which are in high demand in the current market situation and are likely to remain so in the future.
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