DEVELOPMENT OF INTERNET MARKETING IN UZBEKISTAN AND IN THE WORLD DURING THE COVID-19 PANDEMIC

Authors

  • Sharipova Umidaxon Adxamovna University of World Economy and Diplomacy

Keywords:

marketing, pandemic, online, SMM, business, services, advertising

Abstract

The article discusses the main trends of Internet marketing during the COVID-19 pandemic. Mandatory self-isolation is described as a change in consumer demand during the transition to remote operation, resulting in a significant increase in demand for online services. The main tools of online advertising and the change in their share of business during the transition from offline to online will be considered. Differences in the goals of these tools are identified, their advantages and disadvantages in the current economic situation are compared. Provides features of the most affected and fastest growing business sectors from the pandemic, as well as marketing tools to promote them. The article contains international recommendations on online marketing for small businesses in the context of slowing economic growth and self-isolation of the population.

References

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Neger, M., & Uddin, B. (2020). Factors affecting consumers’ internet shopping behavior during the COVID-19 pandemic: Evidence from Bangladesh. Chinese Business Review, 19(3), 91-104.

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Published

2021-12-15

How to Cite

Sharipova Umidaxon Adxamovna. (2021). DEVELOPMENT OF INTERNET MARKETING IN UZBEKISTAN AND IN THE WORLD DURING THE COVID-19 PANDEMIC. Journal of Academic Research and Trends in Educational Sciences, 1(2), 8–13. Retrieved from http://ijournal.uz/index.php/jartes/article/view/24