NAVIGATING THE COMPLEXITIES OF E-BUSINESS AND E-COMMERCE MANAGEMENT: CHALLENGES AND STRATEGIES IN THE DIGITAL AGE
Keywords:
E-business, E-commerce, Digital transformation, Cybersecurity, Online marketing, Supply chain management, Customer relationship management, Digital technologies, Strategic decision-makingAbstract
This article explores the multifaceted landscape of e-business and e-commerce management issues, addressing the challenges and opportunities encountered in the digital realm. With the pervasive influence of digital technologies on modern business practices, organizations face a myriad of complexities ranging from technological innovations to strategic decision-making. Drawing upon theoretical frameworks and empirical evidence, this study delves into key issues such as digital transformation, cybersecurity, online marketing, supply chain management, and customer relationship management. By examining these issues through a holistic lens, this article offers insights into the evolving nature of e-business and e-commerce management, providing guidance for practitioners, researchers, and policymakers navigating the digital landscape.
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