THE IMPACT OF GLOBALIZATION ON CULTURAL CODES
Keywords:
cultural code, media, globalization, cultural impact, media analysis, national mediaAbstract
This article examines the concept of cultural code in the context of modern media. The author analyzes how media form and transmit cultural codes, influencing the perception and behavior of the audience. The focus is on the interaction of media with various cultural and social groups, as well as their role in shaping public opinion.
References
Hall, S. (1997). Representation: Cultural Representations and Signifying Practices. London: Sage.
Bourdieu, P. (1984). Distinction: A Social Critique of the Judgement of Taste. Cambridge: Harvard University Press.
Castells, M. (2009). Communication Power. Oxford: Oxford University Press.
McQuail, D. (2010). McQuail’s Mass Communication Theory. London: Sage.
Couldry, N. (2012). Media, Society, World: Social Theory and Digital Media Practice. Polity.
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Copyright (c) 2024 Gulnoza Narziyeva
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